Dubai
Summer Surprises
Dubai Summer Surprises
can be described as The Summer Capital of Fun.
In Dubai, Summer heralds a special time for children,
it's when Dubai Summer Surprises kick off, bringing
color, excitement and above all, loads of surprises
to the city.
DSS was launched
in the summer of June 1998 as yet another pioneering
initiative from the Government of Dubai to boost
tourism and shopping in Dubai, with the long-term
objective of turning Dubai into a year-round tourism
destination.
Therefore it has
evolved into a yearly event which children from
all over the world eagerly look forward to. For
ten whole weeks there's never a dull moment for
kids, which is the main concern of DSS, since
the year it was launched.
Dubai Summer Surprises
had a clear mandate to energize trade and tourism
during the relatively lean summer months by drawing
vacationing families to hotels, shopping malls,
entertainment centers and other climate-controlled
venues.
However, it unfolds
weekly surprises from June to August under different
themes, with the involvement of different Government
departments and the support of Key Sponsors and
other companies from the private sector.
Shopping malls,
under the umbrella of the Dubai Shopping Malls
Group (DSMG), become hubs of entertainment, providing
shows and hosting key events of the different
surprises. On the other hand, hotels and hotel
apartments offer a variety of discounted packages,
enabling families to have a cost-effective, fun
filled holiday.
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